Although the Scenic Byways program is administered through WisDOT, candidate byways must be locally nominated and supported. This grass-roots approach ensures a strong local commitment to the promotion and long-term preservation of a highway corridor
that is officially designated as a scenic byway. Benefits of scenic byway designation can include:
supports tourism and economic development in communities along a designated byway.
unique signs, markers, brochures and ongoing promotional efforts can enhance a community’s “marketability.”
state scenic byways can potentially be designated a National Scenic Byway or All-American Road. Such byways are marketed to national and international travelers, bringing additional recognition and economic benefits to area communities. Both state or nationally-designated scenic byways are eligible to compete for federal discretionary scenic byway funds.
promotes partnerships between local governments, businesses, civic groups and community leaders.
strengthens civic pride and makes communities an even more attractive place to live and work.
serves to identify an area’s scenic, historical and recreational treasures for the enjoyment of future generations.