Wisconsin Department of Transportation

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Scenic byway benefits

Great River Road

Great River Road

Although the Scenic Byways program is administered through WisDOT, candidate byways must be locally nominated and supported. This grass-roots approach ensures a strong local commitment to the promotion and long-term preservation of a highway corridor that is officially designated as a scenic byway. Benefits of scenic byway designation can include:

  • supports tourism and economic development in communities along a designated byway.
  • unique signs, markers, brochures and ongoing promotional efforts can enhance a community’s “marketability.”
  • state scenic byways can potentially be designated a National Scenic Byway or All-American Road. Such byways are marketed to national and international travelers, bringing additional recognition and economic benefits to area communities. Both state or nationally-designated scenic byways are eligible to compete for federal discretionary scenic byway funds.
  • promotes partnerships between local governments, businesses, civic groups and community leaders.
  • strengthens civic pride and makes communities an even more attractive place to live and work.
  • serves to identify an area’s scenic, historical and recreational treasures for the enjoyment of future generations.

Questions about the content of this page:
Jane Carrola, jane.carrola@dot.wi.gov

Last modified: May 23, 2013

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