New Zero In Wisconsin smart phone app will help those celebrating St. Patrick’s Day to drive sober
March 15, 2013
With St. Patrick’s Day falling on a weekend this year, even those people without Irish ancestry will be celebrating the March 17th holiday at bars and parties. Unfortunately, they may be tempted to drive while impaired by alcohol.
To help motorists prevent a drunken driving arrest—or even worse, a crash—the Wisconsin Department of Transportation is launching a new "Drive Sober" app for smart phones. As part of the Zero In Wisconsin traffic safety campaign, the Drive Sober app includes:
- A blood alcohol estimator
- A designated driver selector
- A function to find a safe ride home that uses the phone’s GPS to provide contacts for nearby taxi, mass transit and designated-driver services
- Impairment goggles that show the physical effects of increased alcohol levels
- Video clips of Wisconsin’s top skateboarders, BMX bikers, snowboarders and snowmobilers performing amazing stunts as seen in the Zero In Wisconsin TV messages
A free download of the app is available online by visiting Zero in Wisconsin online.
"Last year during the St. Patrick’s holiday weekend, March 16 to 18, four people died in Wisconsin traffic crashes. This year, if drivers always designate before they celebrate and never get behind the wheel while impaired, we could attain zero traffic deaths," says State Patrol Major Sandra Huxtable, director of the Bureau of Transportation Safety. "By downloading the new Drive Sober app, motorists can help prevent drunken driving crashes that devastate individuals, families and entire communities."
For more information, contact:
State Patrol Major Sandra Huxtable, Bureau of Transportation Safety
(608) 266-3048, email@example.com
Randy Romanski, Bureau of Transportation Safety
(608) 267-9075, firstname.lastname@example.org