Wisconsin Department of Transportation

Alert: The following services will be unavailable on Saturday, January 5, 2013 from 12 a.m. (midnight) to 6 a.m. CST due to system maintenance.

Dealer registration plates

Dealer license plate
Dealer license plate

Licensed dealers are issued dealer registration plates for use on vehicles the dealership owns and offers for sale.

Licensed dealers should follow these requirements:

  • Use the plate on vehicles owned and actually offered for sales by the dealership. The plate may be used on these vehicles whether they're driven for business or personal purposes as long as it's offered for sale
    • If a spouse or child (residing in a household of the owner or employee of the dealership) uses dealer plates, the vehicle must be labeled and offered for sale and available for display at the dealership during business hours
  • Display a Wisconsin Buyers Guide or Monroney label on any vehicle displaying a dealer plate as proof that the vehicle is owned and offered for sale by the dealership. (A label need not be displayed while driving a vehicle to or from a wholesale transaction.)
  • Make sure vehicles used by employees are available for display at the dealership during business hours
  • Don't use dealer plates on rental or loaner vehicles (they aren't offered for sale while being used for rent or loan.)
  • Don't use dealer plates on service vehicles and tow trucks.
  • Improper use of dealer plates may result in a ticket.

Ordering additional plates

The fee for each additional dealer plate is $10.

To order additional plates, send a written request to the Wisconsin Department of Transportation (WisDOT) Dealer & Agent Section at the address below. Your request should include the:

  • Dealership name, address, and telephone number
  • Dealer license number
  • Quantity of additional plates requested
  • Total fees payable to Registration Fee Trust

Allow 4-6 weeks for your plates to arrive.

How to report lost or stolen plates

Contact the WisDOT Dealer & Agent Section by mail, fax or email at the address below to report a lost or stolen plate. Youíll need to know the number of the plate that is missing. Before you report your missing plate, itís a good idea to wait about a week to see if it turns up. If you find a plate after youíve reported it missing, destroy it. It will already have been reported missing to law enforcement officials statewide, and you could be ticketed for using it.

Replacing a missing plate

If you wish to replace a lost or stolen plate, send the WisDOT Dealer & Agent Section a written request at the mailing address below. Include the following information in your request:

  • Dealership name, address, and telephone number
  • Dealer license number
  • Plate numbers of lost or stolen plates being replaced
  • Quantity of replacement plates requested
  • Fee of $2 per replacement plate, payable to Registration Fee Trust

Allow 4-6 weeks for your replacement plates to arrive.

If you have questions:

  • Email: dealers.dmv@dot.wi.gov
  • Call: (608) 266-1425
  • FAX: (608) 267-0323
  • Write to the address below:

    Wisconsin Department of Transportation
    Dealer & Agent Section
    4802 Sheboygan Avenue, Room 201
    P.O. Box 7909
    Madison, WI 53707-7909

Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.wi.gov
Last modified: March 27, 2015

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