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Doing Business > Rules, permits and licenses > Dealer and motor vehicle businesses >

Dealer license fees 

DMV customer service centers accept cash or checks only. Credit cards are accepted for online and phone transactions.

Dealer-distributor license fees: Current fee  (All fees valid for 2 years unless otherwise noted.)
Auction dealer license $100
Buyer's license $6 or $12
Dealer license $40
Dealer plate $150 (1st 2 plates, $10 each additional)
Demonstration plate (1 calendar year) 20% Truck Fees, $10 for trailers/semi-trailer
Distributor plate $150 (1st 2 plates, $10 each additional)
Distributor's license $40
Finance company plate (1 calendar year) $75 (1st plate, $5 each additional)
Manufacturer plate $150 (1st 2 plates, $10 each additional)
Manufacturer's license $40 + $40/branch
Moped dealer license $40
Motorcycle dealer license $40
Recreational vehicle dealer license $100
Recreational vehicle dealer plate $150 (1st 2 plates, $10 each additional)
Salesperson exam $5
Salesperson & representative license $8
Salvage Buyer identification card $6 or $12
Salvage dealer license $150
Trailer dealer plate: 1 calendar year $75 (1st 2 plates, $5 each additional)
Transporter plate: 1 calendar year $75 (1st 2 plates, $5 each additional)
Wholesale dealer license $40
Note: Additional fees may be required when applying for dealer licenses.

If you have questions:

Wisconsin Department of Transportation
Dealer & Agent Section
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909

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Questions about the content of this page:
Division of Motor Vehicles, Dealer Section, dealers.dmv@dot.state.wi.us
Last modified: October 12, 2005


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